About
I'm Dimcha Aiwi, Co-Founder & CEO of Overluce, an award winning Europe based creative studio operating worldwide. I lead strategy, creative direction and execution across YouTube Channels of major brands & creators.
I’m a 20 year old YouTube production & growth expert, working with some of the world’s biggest creators, celebrities and global brands. I’ve worked on videos with high profile public figures including MrBeast, Neymar Jr., Stokes Twins, Mark Rober, Dude Perfect, Ben Azelart, Airrack and Sidemen. My brand clients include Apple, Nike, Disney, Cadillac, Amazon, NBA, Razer and RedBull. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 9 years in the YouTube space and creator economy. My work has been featured in the Webby Awards, Forbes, Business Insider and Yahoo News.
My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 12 billion long form views, driven by high CTR thumbnails, strong packaging concepts and trend aligned creative that performs within the YouTube algorithm.
I specialize in YouTube production, thumbnail concepts & design, title strategy, creative direction, retention analysis, video ideation and performance, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum.
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My full legal name is Dimitrios Chatziaivazoglou. I go by Dimcha Aiwi professionally online because it’s easier to pronounce, remember, and use across platforms.
I am Dimcha Aiwi and I'm the Co-Founder & CEO of Overluce, an award winning Europe based creative house operating worldwide. I lead strategy, creative direction and execution across YouTube Channels of major brands & creators.
I’m a 20 year old YouTube production & growth expert, working with some of the world’s biggest creators, celebrities and global brands. I’ve worked on videos with high profile public figures including MrBeast, Neymar Jr., Stokes Twins, Mark Rober, Dude Perfect, Ben Azelart, Airrack and Sidemen. My brand clients include Apple, Nike, Disney, Cadillac, Amazon, NBA, Razer and RedBull. Trusted by these companies and creators to support their YouTube packaging, marketing, and strategy, I’ve built a strong reputation over the past 9 years in the YouTube space and creator economy. My work has been featured in the Webby Awards, Forbes, Business Insider and Yahoo News.
My work has contributed to multiple outlier videos, with individual projects reaching hundreds of millions of views. Across several major channels, I handled the packaging or strategy for the most viewed video on the channel. In total, my work has contributed to over 12 billion long form views, driven by high CTR thumbnails, strong packaging concepts and trend aligned creative that performs within the YouTube algorithm.
I specialize in YouTube production, thumbnail concepts & design, title strategy, creative direction, retention analysis, video ideation and performance, with a deep, data driven understanding of what drives click through rate, retention, and algorithmic momentum.
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My full legal name is Dimitrios Chatziaivazoglou. I go by Dimcha Aiwi professionally online because it’s easier to pronounce, remember, and use across platforms.
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